Peace Education Program Brand Guidelines
Thank you for your interest in promoting the Peace Education Program. Please follow these brand guidelines to help the program maintain a clear and consistent identity as you reach new audiences.
Promotional materials are in ongoing development and if you would like to see what is currently available, or if you have questions that aren’t addressed below, you may contact [email protected].
- The Prem Rawat Foundation (TPRF) and Peace Education Program logos can only be used with permission. Permission and the logo files are available by emailing [email protected]. Please explain your intended purpose for using the logos in your request
- Please do not edit the logos or use expired versions of the TPRF or Peace Education Program logos. Low-resolution examples of the current logos are on this page.
- If possible please hyperlink logos to the TPRF Peace Education Program website: tprf.org/peace-education-program
Describing the Peace Education Program
- Refer to the Peace Education Program pages of the TPRF website for the recommended descriptive language about the program: tprf.org/peace-education-program. This text can be copied verbatim or it can be personalized as needed to communicate directly with individuals interested in the program
- Use the full name of the program “Peace Education Program” and avoid using the acronym “PEP” as it is commonly used by other unrelated organizations and companies.
- The Peace Education Program should be clearly referred to as created and distributed by The Prem Rawat Foundation (TPRF).
- In online communications, initial references to the Peace Education Program should include a hyperlink to the main Peace Education Program webpage: tprf.org/peace-education-program. Initial references to The Prem Rawat Foundation should also include a link to that webpage, or the foundation homepage: tprf.org. In offline materials, these URLs should be spelled out.
- When describing a specific course or course content, refer to TPRF website for text (or licensees may refer to the Peace Education Program Portal for translations if not available on the TPRF website): tprf.org/peace-education-program/courses
- Do not use language to promote or represent the program in ways that associate it with religious or political views.
Claims and Benefits
- Do not make claims about the program or describe benefits that aren’t aligned with the stated objectives of the program on the TPRF website, or that can’t be backed by studies, published articles, or testimonial evidence.
For example, instead of saying “the Peace Education Program makes people more self-confident and resilient,” you could say “Participants frequently say the Peace Education Program helps them feel more self-confident and resilient.” Or for example, instead of saying “the Peace Education Program ends violence in prisons,” you could say, “some prison officials have reported that the Peace Education Program reduces violence” or “many inmates have said it helps them behave more peacefully.”
- Feel free to cite or link to the studies, endorsements, testimonial evidence, videos and articles on these webpages:
Photos & Imagery
- Photos that are published on the TPRF website or any photos that show Prem Rawat may not be used without permission. Request permission at [email protected].
- Photos and videos should not be taken of people participating in the Peace Education Program without their permission, including on virtual platforms such as Zoom. A release form for participants to give their permission is available here. People in groups of 8 or more should give verbal permission to be photographed but are not required to sign the form.
- Do not use photos or imagery to promote or represent the program in ways that associate it with religious or political views.
Creating Websites and Social Media Sites
- Obtain TPRF’s written permission before creating websites or social media sites that claim or give the impression that they represent TPRF or the Peace Education Program. Proposals to create such sites should be sent to [email protected]